cialis online

Pfizer Sues Proctor & Gamble over Mouthwash Ads

AddThis Social Bookmark Button

As if pharmaceutical companies are not involved in enough litigation already, Pfizer Inc., the world’s largest drugmaker, is suing Proctor & Gamble Co. (P&G) over claims that the consumer-product giant engaged in false advertising of its Crest Pro Health mouthwash in order to gain an unfair advantage over Pfizer’s Listerine.

Listerine has been sold for over 100 years and is currently the number-one mouthwash in terms of sales. It is sold by Pfizer’s consumer-products unit that is, itself, a major player in the OTC (over-the-counter) health-aid market with such household favorites as Visine, Bengay, and Dramamine.
Apparently, Pfizer is upset by the marketing claims by P&G that four out of five dentists recommend Crest Pro Health because of its superiority and efficacy, which Pfizer alleges are unsubstantiated and untrue.

The lawsuit was commenced in U.S. District Court for the Southern District of New York according to a report in the Wall Street Journal (2/6/06).

The complaint seeks to have P&G’s advertising claims stopped on the grounds that they are false and misleading and it seeks monetary damages “at least equal to P&G’s profit, gains and advantages.” (WSJ)

The marketing campaign that Pfizer is suing over has been running since late last year on television (network and cable) and, according to the complaint, has irreparably damaged Pfizer and consumers who have relied on the allegedly false claims that seek to compare Crest Pro Health with Listerine.

Come now boys, can’t we all just get along?

« »

Comments are closed.

NEWS CATEGORIES

GOVERNMENT NOTICES

ARCHIVES


Defective Johnson & Johnson Depuy ASR Hip Implants

The Johnson & Johnson Depuy ASR Hip Implant is suppose to last 15 years, but can fail in only a few years after surgery. Victims with faulty hip implants endure excruciating pain, pain in the groin, death of tissue in the hip joint and loss of surrounding bone. GET ALL THE FACTS NOW! CLICK HERE!
defective-hip-replacement.com

CAT Scans Radiation Exposure

If you had a CT or CAT scan and now have a band of missing hair, skin reddening or any other problems possibly related to a radiation overdose, you may have been exposed to much radiation due to incorrect settings on these machines. CONTACT US TODAY!
CAT-Scans-Radiation-Exposure.com

Water Contamination From Fracking

Hydraulic Fracturing of Fracking a way to extract natural gas from shale is contaminating water supplies across the country. Get the facts to keep your drinking water safe for your family.
WaterContaminationFrom Fracking.com

Overexposure to PCBs

Many people unknowingly have been exposed to high levels of PCBs. Recently 3 schools in NY City were found to have dangerous levels of PCBs throughout. Many workers for Monsanto, General Electric, and Westinghouse were exposed to high levels of PCBs. PCBs are a dangerous toxic substance that doesn't break down easily and can cause chloracne, bleeding and neurological disorders, liver damage, spontaneous abortions, malformed babies, cancer, and death. GET THE FACTS!
Overexposure to PCBs.com

Great Photography

Tallis Photo, the number one photographer for great corporate, wedding, and special occasion photos. CONTACT US TODAY!
TallisPhoto.com

Poligrip Lawsuit

Super Poligrip or Fixodent May Cause Nerve Damage. 800-LAW-INFO
Poligrip-Lawsuit.com

Personal Injury Lawyer Nassau County

If you or someone you love was injured CONTACT US TODAY!
Nassau-Personal-Injury-Lawyer-Online.com

Nursing Home Blog

When a loved one is abused at a nursing home, it is time to take action. STOP nursing home abuse!
nursing-home-blog.com

Car Accident Lawyer Nassau County

If you or someone you love was injured in an auto accident CONTACT US TODAY!
www.nassau-car-accident-lawyer-online.com

Suffolk County Auto Accident Lawyer

If you or someone you love was injured in an auto accident in Suffolk County, NY CONTACT US TODAY!
www.suffolk-car-accident-lawyer-online.com

Don't Be Denied Veterans Benefits

If you or someone you love was denied veterans benefits CONTACT US TODAY!
www.veterans-benefits-denial.com

Oil Rig Spills Lawyer

Oil Rig Spills harm the environment and cause heavy losses to coastal game and fishing industries, as well as a loss of waterway usage, resulting in a loss of income to individuals and businesses, and a loss of beach front usage. Don't let a spill cause you harm, CONTACT US TODAY!
www.oil-rig-spills.com

Whistle Blower

Stand up and say what you think is right. See something, say something.
whistlebloweradvisor.com