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Teeth Staining Prompts Crest Pro-Health Mouthwash Lawsuit

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Popular  Crest Pro-Health mouthwash is the subject of a Michigan lawsuit that claims it causes unsightly stains to form on teeth.  The lawsuit seeks class action status.

The plaintiff in the Michigan lawsuit claims to have “always taken exemplary care of his teeth”. Before he had used 3/4 of a bottle of Crest Pro-Health, unsightly brown stains – not present before he began using the rinse – had appeared between his teeth.  The lawsuit claims Proctor & Gamble does not warn about the Crest Pro-Health staining issue, and alleges that the company knows that if it did so, many people would not buy the product.   The lawsuit also alleges that Proctor & Gamble had knowledge of the staining issue, and violated the Michigan Consumer Protection Act by not putting a warning regarding tooth discoloration on the Crest Pro-Health label.

Crest Pro-Health mouthwash was launched in 2005, and by 2008 52 million bottles of the rinse had been sold.  Unlike other mouthwash, Crest Pro-Health does not contain alcohol, making it a seemingly-perfect choice for people who cannot used alcohol-based products, including pregnant women, the elderly and diabetics.

It does appear that Proctor & Gamble and the U.S. Food & Drug Administration (FDA) knew about the staining issue when Crest Pro-Health was being developed. According to a 2008 report in the Cincinnati Business Courier,  Proctor & Gamble itself said that 3 percent of all Crest Pro-Health users will experience such staining. The article said that the FDA does not require a warning label because the stains are not considered harmful.

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