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CASPPER Used by Glaxo to Ghostwrite Paxil Articles | 24-7-news.com cialis online

CASPPER Used by Glaxo to Ghostwrite Paxil Articles

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GlaxoSmithKline used a sophisticated program known as CASPPER to prepare ghostwritten Paxil articles for publication in medical journals, according to the Associated Press.

Documents detailing the CASPPER program were uncovered by attorneys representing plaintiffs in  Paxil lawsuits, according to the Associated Press.  Lawsuits allege that Glaxo downplayed Paxil’s association with serious side effects, such as suicide and birth defects.

The documents reviewed by the Associated Press include a company memo from April 2000 which stated the CASPPER program was designed to “strengthen the product positioning and overcome competitive issues.”  The memo instructs Glaxo salespeople to approach physicians and offer to help them write and publish articles about their positive experiences prescribing Paxil, the Associated Press said.  According to the memo, CASPPER could help physicians with everything from “developing a topic,” to “submitting the manuscript for publication.”

As we’ve reported in the past, ghostwriting involves the act of a drug company  producing a journal article aimed at either counteracting criticism of a drug or embellishing its benefits.  Usually, a drug maker hires a professional writing company to draft the article, and recruits a physician to sign off as the author.  Once the article has been published, drug sales reps often present copies of the piece to physicians as evidence that the drug covered in the article is safe and effective. Critics of the pharmaceutical industry claim ghostwriting is a common practice.

We have long been reporting on the frequent use of ghostwriting by drug makers. For instance,  earlier this month we reported that Wyeth-paid ghostwriters authored more than two dozen medical journal articles to promote hormone replacement therapy. According to a report in The New York Times, the articles were published under the bylines of doctors who did not contribute much to the actual piece.

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